I’m Mike Capuzzi and I help Main Street business owners attract new customers and sell smarter by authoring, publishing and leveraging short, helpful books (shooks™).

Download my free guide on, 17 Ways to Leverage a Short Book to Attract Great Customers


Adam Weber

Adam Weber

author of The Appraisal Review Survival Guide

"As soon as I heard about Mike’s shooks, I knew it was the perfect type of book for me to write as my first book. Mike has made the authoring process simple and fast, and I know my prospective clients appreciate the quick read. I have used my first shook as the primary marketing piece for my ‘Dream 100’ list of clients and have just finished my second shook on easy meditation tips for business owners."

Amir Siddiqui

Amir Siddiqui

author of Million Dollar Fitness Secrets

"As Dubai’s highest paid fitness trainer with locations in Dubai and Miami, I have little time to waste, which is I why I decided to work with Mike and publish Million Dollar Fitness Secrets. His step-by-step process made getting my shook done fast and simple. If you’re a bricks and mortar business owner and want to write a book for your business, Mike Capuzzi is your man."

Doug Brown

Doug Brown

co-author of Becoming Your Patients’ Hero

“It never occurred to me that I could write a book nor that I had material that would appeal to our dentist target clients. Thankfully, I first listened to Mike Capuzzi’s teaching on the subject of short books and then made the decision to work with him to create one. My co-author and I are glad we did. Mike guided us (and prodded us) during the entire process. Working with him to create the plan, content and final book was easy and fast. I highly recommend any serious business owner who wants to get a client-attraction book done to work with Mike.”

Jeff Giagnocavo

Jeff Giagnocavo

author of 77 High Impact, Low Budget Tips to Sell More Mattresses Easily

“I can say with 100% confidence, none of this would have happened had I not made that one small decision to seek out Mike Capuzzi. If you believe you and your business are destined for greater things and to have a bigger impact, Mike is a person you need to follow and do what he says.”

Julie Steinbacher

Julie Steinbacher

author of the You’re Not Alone series of shooks

“Mike Capuzzi is a man of integrity and exceptional insights and ideas. He also has that special character trait of actually doing what he says he is going to do. Finding key strategic partners for one’s business is one of the surest and safest ways to growing and creating an even more successful businessm and you cannot do wrong by partnering with Mike Capuzzi.”

Dr. Kevin Flood

Dr. Kevin Flood, DDS

author of Are Your Teeth Toxic?

“I’ve been a client of Mike’s for years and when he announced the opportunity to work with him to publish a short book, I immediately said yes because I know his level of professionalism and expertise are top-notch. Ironically, at the same time as his announcement, another book-publishing expert was trying to get me to work with her, but like I said, as soon as I found out Mike was offering this service, my decision was made.”

Matthew Petruso

Matthew Petruso

author of Medicare Made-to-Order

“I met Mike at a marketing conference and immediately realized he was the guy who could help me get the book I wanted to write finally done. Within three months of meeting Mike, my first shook, Medicare Made-to-Order is done and already helping me generate quality prospect leads for my agency. One of the best things about working with Mike were the weekly calls with me, which kept me on track and moving forward. Mike and his shook-publishing service get my highest recommendation!”

Nigel Moore

Nigel Moore

author of Package Price Profit

“I love the concept of shooks because not only are they easy to write, much easier to write for us as authors, but it means the people who are reading them are more likely to get through them. I’ve already have my manuscript sent out to about 15 of my clients as a bit of a ‘testing’. Every one of them said 'Hey, I was able to get to the end,’ and that’s the magic of shooks!”

Sukuma Avery

Sukuma Avery

author of The Magic of Tradeshowmanship

“Mike really cares about the people he works with. We had calls every week to make sure that I was on the right path during the writing process, and when I went off the path at times, Mike got me right back on track. If I had questions or needed an idea, Mike was an email or call away and very responsive. Mike also kept me accountable in getting writing done. After each call, he would give me the next action step in what needed to be done for us to keep moving forward."


Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started.

Specifically written for the traditional local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality. Unlike typical “how to be an author” books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook™.

Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It’s short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read




The Main Street Author Program is the “work directly with Mike Capuzzi to get my shook done” turnkey program. Everything you need to get the content created and the shook published is included and on average it takes 6–12 weeks from start to finish.

The program has a few options, including a custom “100% written for you” shook option. Regardless of which option you choose, the end result is that you will have your own published shook and know how to use it in your business.

The Main Street Author Program has three distinct phases.

Phase 1 is the planning part of the program, where we work together to identify your targeted reader, your “shook hook,” your shook title, your calls-to-action and your shook outline.

Phase 2 is the content creation part of the program, and with my guidance, I will show you exactly what content needs to be created and will give you several “starter templates” to get you going as fast as possible. At the conclusion of this phase, your shook will be sent to the printer.

Phase 3 is where we focus on getting your shook in front of ideal readers and getting those readers to take action. While having a shook is great, it’s only half of the equation and the second half is focused on creating a shook-centric marketing strategy.

At the conclusion of the program, you will have a great-looking shook and know exactly how to leverage it in your business. To get started, schedule a Shook Strategy Session.

Shook Strategy Session
w/ Mike Capuzzi
Click to Schedule an Appointment



"Thank you for your course. Previously, I wrote a book and really did not know what I was doing. Since then they have stayed in the box. With your roadmap, I know what I am doing and what direction to go. I would not have been able to do this without your help."

—David Wingate, Esq.

If you are a roll-up-your-sleeves, do-it-yourself type person and for the time being you don’t want my personal help with authoring your shook, you will want to check out a comprehensive, detailed training I created just for you, The Main Street Author Roadmap. This in-depth, five-part video training includes:

  • The Power of Being a Main Street Author
  • An Introduction to Shooks
  • How to Author Your Shook
  • How to Publish Your Shook
  • How to Leverage Your Shook

Click the button below to get instant access to The Main Street Author Roadmap.


Mike has been helping Main Street business owners create more effective marketing for the past 25 years. He is an expert at helping local business owners author and leverage customer-attraction short, helpful books. To discuss how a shook can work in your business, schedule a complimentary Shook Strategy Session by clicking the button below.

Shook Strategy Session
w/ Mike Capuzzi
Click to Schedule an Appointment

Mike is the author of several shooks written specifically for Main Street business owners who are looking for actionable and effective ways to advertise, market and promote their business. He has authored Dream, Inc., 3 Steps to Incredible Response, The Entrepreneur’s Guide to Marketing With PURLs, High Impact Marketing Manifesto, Just Do This, Main Street Author and WIN WIN WIN. He is the co-author of The Ultimate Success Secret with Dan Kennedy. Learn more at MikeCapuzzi.com.

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