
I’m Mike Capuzzi and I help business owners attract new customers easier by authoring and marketing with short, helpful books (shooks™).

Get my top-selling shook, Main Street Author, for FREE (just pay s&h).
THE MAIN STREET AUTHOR SHOOK
Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started.
Specifically written for the traditional local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality. Unlike typical “how to be an author” books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook™.
Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It’s short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read

THIS 13 MINUTE VIDEO REVEALS THE MAGIC OF BEING A MAIN STREET AUTHOR
THE MAIN STREET AUTHOR PROGRAMS
There are three unique Main Street Author Program options and each is a “work directly with Mike Capuzzi to get my shook done” turnkey program. Everything you need to get the content created and the shook published is included and on average it takes 8–12 weeks from start to finish.
The Basic Option
This publishing program is for the business owner who wants an printed shook with a maximum of 100 pages. This option includes four (4) coaching sessions + four (4) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. See other specifics to this option below.
The Local Option
This publishing option is for the business owner who wants a more comprehensive printed shook (max 140 pages) to use in his or her community. This option includes four (4) coaching sessions + six (6) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. See other specifics to this option below.
The Global Option
This publishing option is for the business owner who has a global audience, and who wants a printed shook and Kindle shook to sell on Amazon and other global retailers. This option includes four (4) coaching sessions + six (6) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. Your shooks will be printed by Amazon. This package includes our exclusive Amazon Book Setup program to ensure your book is set-up correctly on Amazon. See other specifics to this option below.
Regardless of which option you choose, the end result is that you will have your own short, helpful book published specifically for you and your business.
- # of Shooks to Be Published
- Program Duration (in weeks)
- # of Coaching Sessions
- # of Coaching Calls w/Mike
- Private Email Access to Mike
- Manuscript Copyediting
- Professional Interior Design
- Professional Cover Design
- Maximum Page Count
- Print Shook Publishing
- Kindle Shook Publishing
- 3D Cover Images Included
- "Flip" Shook Included
- Amazon Book Setup Included
- Shook Marketing Training
- Your Investment
Basic Option
$1,650 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 4
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 100
- Print Shook Publishing YES
- Kindle Shook Publishing NO
- 3D Cover Images Included YES
- "Flip" Shook Included NO
- Amazon Book Setup Included NO
- Shook Marketing Training YES
- Your Investment $4,950
Local Option
$2,500 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 6
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 140
- Print Shook Publishing YES
- Kindle Shook Publishing NO
- 3D Cover Images Included YES
- "Flip" Shook Included YES
- Amazon Book Setup Included NO
- Shook Marketing Training YES
- Your Investment $7,500
Global Option
$3,000 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 6
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 140
- Print Shook Publishing YES
- Kindle Shook Publishing YES
- 3D Cover Images Included YES
- "Flip" Shook Included YES
- Amazon Book Setup Included YES
- Shook Marketing Training YES
- Your Investment $9,000
Main Street Author Program Details


THE MAIN STREET AUTHOR ROADMAP

"Thank you for your course. Previously, I wrote a book and really did not know what I was doing. Since then they have stayed in the box. With your roadmap, I know what I am doing and what direction to go. I would not have been able to do this without your help."
—David Wingate, Esq.
If you are a roll-up-your-sleeves, do-it-yourself type person and for the time being you don’t want my personal help with authoring your shook, you will want to check out a comprehensive, detailed training I created just for you. The Main Street Author Roadmap. This in-depth, five-part video training includes:
- The Power of Being a Main Street Author
- An Introduction to Shooks
- How to Author Your Shook
- How to Publish Your Shook
- How to Leverage Your Shook
Click the button below to get instant access to The Main Street Author Roadmap.



MEET MIKE CAPUZZI
Mike has been helping Main Street business owners create more effective marketing for the past 25 years. He is an expert at helping local business owners author and leverage customer-attraction short, helpful books. To discuss how a shook can work in your business, schedule a complimentary Shook Strategy Session by clicking the button below.
Mike is the author of several shooks written specifically for Main Street business owners who are looking for actionable and effective ways to advertise, market and promote their business. He has authored Dream, Inc., 3 Steps to Incredible Response, The Entrepreneur’s Guide to Marketing With PURLs, High Impact Marketing Manifesto, Just Do This, Main Street Author and WIN WIN WIN. He is the co-author of The Ultimate Success Secret with Dan Kennedy. Learn more at MikeCapuzzi.com.





