Gain the Ultimate Edge:
How a Short Book Sets You Apart in a Competitive Market
In a world where digital noise is at an all-time high, standing out is not just hard—it's a must for survival.
Gaining expert recognition isn't a luxury; it's the key to rise above the noise and beat the competition.
This is especially true if you are a consultant, coach, speaker, or professional service provider in sectors like real estate, legal, health and wellness, or just about any other competitive field.
Traditional marketing is not enough - You've probably invested time and money into SEO, Pay-Per-Click, and social media ads. But let's be honest, these tactics only get you found; they don't make you unforgettable.
Just getting prospects to find you isn’t enough…
Visibility does not equate to credibility…
The stark reality? Being found online simply puts you in a lineup with your competitors. What you need is to become the obvious choice.
What so many business owners and even marketing consultants neglect is the other, equally important part of the equation. While SEO and digital ads might get you noticed, they fall short in convincing prospects to “CHOOSE YOU.”
Think about it—people can find a dozen service providers with a quick Google search. But do they know how to pick the real estate agent, chiropractor, accountant, or attorney that’s right for them? Not really.
There's one thing they do know though: they want to work with an “Expert.”
Being seen as that 'Expert' is your ticket to standing out. And nothing screams 'EXPERT' louder than being the author of your own book.
Having your own book has proven to be one of the most powerful tools for creating Instant Credibility and Trust ...
Positioning YOU As The Authority
In Your Market!
If you’re ready to claim your authority - then keep reading...
We've cracked the code on turning your expertise into a tangible asset… that doesn't just showcase what you know - but actively elevates your authority and funnels new clients to your business.
The Main Street Short Book
A Main Street Short Book isn't just pages with words; it's your stamp of authority, your badge of expertise. The moment you have a book to your name, you're not just another face in the crowd; you are THE FACE - of the solution your prospects desperately want and need.
Our unique book creation system follows a very specific direct-response marketing formula that produces books that are:
- Results driven…
- Focused on a single topic…
- Designed to be read in about an hour…
- Full of helpful bite-sized chunks of information…
- Easy to read…
- Easy to share…
EASY TO WRITE
You see, instead of bombarding readers with a 300-page information dump to trudge through, you're delivering a concise, valuable resource focused on their specific issue - guiding them to take "the next step" with you.
Keep in mind that we’re not talking about writing a textbook or Pulitzer Prize-winning novel. We are simply helping your potential customers make the decision to choose you by being an Educator and Advocate for their success.
The Power of Short Results-Driven Books
With over six decades of combined marketing and book publishing experience -the Main Street Author Team team has put in the hard yards to create a formula that produces books without bloat - meaning they don't contain a bunch of fluff and unnecessary filler content.
Why is that important? In an age of information overload, we're all craving content that's both succinct and substantial.
If you haven’t noticed, there's a growing trend towards consuming bite-sized, highly focused content. Look around, and you'll see this shift everywhere.
TED Talks: The epitome of impactful messaging, shows us that 18 minutes is the sweet spot—long enough to matter, short enough to captivate and hold attention by concisely presenting one big idea.
Amazon's Short Reads: Did you know Amazon has categories and best-seller lists dedicated to books that can be read in just 15, 30, 45,60, and 90 minutes? These books offer valuable insights without requiring a long commitment. Readers are eating it up!
Short-Form Video: Just like TikTok, Facebook-Instagram reels, and YouTube shorts have revolutionized the way we consume video content, short, focused books are setting a new standard in the reading world.
Your Main Street Short Book fits perfectly into this trend. It's not just a book; it's a strategic asset aligned with consumer behavior - Giving readers exactly what they're craving…
The Ultimate Business Card
A Main Street Short Book is indeed the Ultimate Business Card...
... but unlike regular business cards that generally get thrown away...
... a book has a high perceived value, especially with the $9.99 price printed right on the cover... prospects actually appreciate the gift... so they don't end up in the trash…
...and even better.. they get passed on to others.
The Ultimate Referral Tool
When prospects and customers… sell you to other prospects and customers… it’s simply the most powerful promotion of all...
Providing valuable and easy-to-understand information in a book… makes it easy for people to share your message with others.
It’s just human nature… when people know the person who wrote the book… they will tell everyone they know who is dealing with the problem that your book solves…
…Word-of-mouth advertising just can’t be replaced…
Your Main Street Short Book enables word of mouth better than just about any other marketing.
Gain the Ultimate Edge:
How a Short Book Sets You Apart in a Competitive Market
Positioning YOU As The Authority
In Your Market!
If you’re ready to claim your authority - then keep reading...
It's the part of the marketing equation that so many business owners and even marketing consultants neglect.
The fact is, most people have no idea how to pick a real estate agent, chiropractor, accountant, or attorney.
One thing they do know…they want to work with an “Expert.”
When prospects see you as the “Expert,” it makes it easy for them to choose you over the competition.
Why A Book?
One of the most powerful and proven ways to create INSTANT CREDIBILITY, TRUST, and EXPERT positioning is to be the author of your own book!
A book instantly conveys the message that you are knowledgeable, capable and confident in yourself and your topic.
If you think that writing a book is beyond your reach, well guess what…so do your competitors.
That’s why having your own book is such a powerful way to stand out from your competition.
You see, writing a book is something very few actually accomplish. In fact, most of the population don’t think it’s something they can achieve. They get overwhelmed just thinking about how to begin.
That’s when most people start looking for excuses to quit before they even start.
Maybe you feel the same way, too!
It’s certainly understandable. Writing a book the traditional way can be a frustrating, expensive, and time-consuming process.
THIS 13 MINUTE VIDEO REVEALS THE MAGIC OF BEING A MAIN STREET AUTHOR
THE MAIN STREET AUTHOR PROGRAMS
There are three unique Main Street Author Program options and each is a “work directly with Mike Capuzzi to get my shook done” turnkey program. Everything you need to get the content created and the shook published is included and on average it takes 8–12 weeks from start to finish.
The Basic Option
This publishing program is for the business owner who wants an printed shook with a maximum of 100 pages. This option includes four (4) coaching sessions + four (4) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. See other specifics to this option below.
The Local Option
This publishing option is for the business owner who wants a more comprehensive printed shook (max 140 pages) to use in his or her community. This option includes four (4) coaching sessions + six (6) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. See other specifics to this option below.
The Global Option
This publishing option is for the business owner who has a global audience, and who wants a printed shook and Kindle shook to sell on Amazon and other global retailers. This option includes four (4) coaching sessions + six (6) coaching calls with Mike. Mike will guide you with writing the content and then design and print the shooks for your use. Your shooks will be printed by Amazon. This package includes our exclusive Amazon Book Setup program to ensure your book is set-up correctly on Amazon. See other specifics to this option below.
Regardless of which option you choose, the end result is that you will have your own short, helpful book published specifically for you and your business.
- # of Shooks to Be Published
- Program Duration (in weeks)
- # of Coaching Sessions
- # of Coaching Calls w/Mike
- Private Email Access to Mike
- Manuscript Copyediting
- Professional Interior Design
- Professional Cover Design
- Maximum Page Count
- Print Shook Publishing
- Kindle Shook Publishing
- 3D Cover Images Included
- "Flip" Shook Included
- Amazon Book Setup Included
- Shook Marketing Training
- Your Investment
Basic Option
$1,650 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 4
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 100
- Print Shook Publishing YES
- Kindle Shook Publishing NO
- 3D Cover Images Included YES
- "Flip" Shook Included NO
- Amazon Book Setup Included NO
- Shook Marketing Training YES
- Your Investment $4,950
Local Option
$2,500 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 6
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 140
- Print Shook Publishing YES
- Kindle Shook Publishing NO
- 3D Cover Images Included YES
- "Flip" Shook Included YES
- Amazon Book Setup Included NO
- Shook Marketing Training YES
- Your Investment $7,500
Global Option
$3,000 /m for 3 months
- # of Shooks to Be Published 1
- Program Duration (in weeks) 8-12
- # of Coaching Sessions 4
- # of Coaching Calls w/Mike 6
- Private Email Access to Mike YES
- Manuscript Copyediting YES
- Professional Interior Design YES
- Professional Cover Design YES
- Maximum Page Count 140
- Print Shook Publishing YES
- Kindle Shook Publishing YES
- 3D Cover Images Included YES
- "Flip" Shook Included YES
- Amazon Book Setup Included YES
- Shook Marketing Training YES
- Your Investment $9,000
Main Street Author Program Details
THE MAIN STREET AUTHOR ROADMAP
"Thank you for your course. Previously, I wrote a book and really did not know what I was doing. Since then they have stayed in the box. With your roadmap, I know what I am doing and what direction to go. I would not have been able to do this without your help."
—David Wingate, Esq.
If you are a roll-up-your-sleeves, do-it-yourself type person and for the time being you don’t want my personal help with authoring your shook, you will want to check out a comprehensive, detailed training I created just for you. The Main Street Author Roadmap. This in-depth, five-part video training includes:
- The Power of Being a Main Street Author
- An Introduction to Shooks
- How to Author Your Shook
- How to Publish Your Shook
- How to Leverage Your Shook
Click the button below to get instant access to The Main Street Author Roadmap.
MEET MIKE CAPUZZI
Mike has been helping Main Street business owners create more effective marketing for the past 25 years. He is an expert at helping local business owners author and leverage customer-attraction short, helpful books. To discuss how a shook can work in your business, schedule a complimentary Shook Strategy Session by clicking the button below.
Mike is the author of several shooks written specifically for Main Street business owners who are looking for actionable and effective ways to advertise, market and promote their business. He has authored Dream, Inc., 3 Steps to Incredible Response, The Entrepreneur’s Guide to Marketing With PURLs, High Impact Marketing Manifesto, Just Do This, Main Street Author and WIN WIN WIN. He is the co-author of The Ultimate Success Secret with Dan Kennedy. Learn more at MikeCapuzzi.com.