GAIN THE ULTIMATE EDGE:
STAND OUT IN A CROWDED MARKET WITH A MAIN STREET SHORT BOOK
Discover a strategy that is working right now...
Transforming everyday professionals just like you
… into the TRUSTED EXPERT for their market
See For Yourself...
Why a Book?
It’s no secret expert recognition provides a strong advantage for getting the upper hand on the competition.
Let’s face it, most people know how to use Google to find real estate agents, chiropractor, accountant, or attorney…. But the fact is, most have no idea how to pick the right person to work with.
One thing they do know…they want to work with an “Expert.”
When prospects see you as the “Expert,” it makes it easy for them to choose you over the competition.
The Main Street Author Difference
It's NOT About Creating A Book To Sell…
It’s About Creating A Book That SELLS YOU!
A Main Street Author Short Book isn't just pages with words; it's your stamp of authority, your badge of expertise. The moment you have a book to your name, you're not just another face in the crowd; you're THE FACE of the solution that your prospects desperately want and need.
Main Street Author books elevates business owners, entrepreneurs, and corporate leaders by publishing impactful, short, helpful books their targeted readers appreciate in as little as eight weeks with a proven, step-by-step system...
Even if you're not a writer!
Elevate Your Expert Authority, Increase Your Impact,
and Build Your Legacy with a Short, Helpful Book
Our short helpful books are very intentional—in the way they look, in their singular focus, how the helpful content is choreographed, and in their ultimate goal—to get readers to take action and become your customer, client, patient, member, or student.
Main Street Author books are faster to create, easier to read, and designed according to a proven direct response marketing formula. This is a powerful differentiator from all the other types of books out there because direct response books are focused on getting readers to respond (not just read and put on their bookshelf).
A Main Street Author Book Is...
The Ultimate Business Card
Having your own book has proven to be one of the most powerful tools for creating Instant Credibility and Trust ... it positions you as the Expert in the minds of your prospects!
A Main Street Author book is indeed the Ultimate Business Card... but unlike regular business cards that generally get thrown away...
... a book has a high perceived value... prospects actually appreciate the gift... so they don't end up in the trash…
...and even better.. they get passed on to others.
A Main Street Author Book Is...
The Ultimate Referral Tool
When prospects and customers… sell you to other prospects and customers… it’s simply the most powerful promotion of all...
Providing valuable and easy-to-understand information in a book… makes it easy for people to share my message with others.
It’s just human nature… when people know the person who wrote the book… they will tell everyone they know who is dealing with the problem that your book solves…
Word-of-mouth advertising just can’t be replaced… and a book enables word of mouth better than just about any other marketing.
Positioning You As The "GO-TO-EXPERT"
In A Competitive Market Is What We Do Best !
With over six decades of combined marketing and book publishing experience - our team has put in the hard yards to make sure the Main Street Author Program is designed to produce a high quality book that's engaging and helpful that benefits both the reader and your business.
Yep, we’ve been doing this for a long time. Our unique brand of short, helpful books follow a very specific direct-response marketing formula that can create a big impact for local businesses and professional service providers.
THE MAIN STREET AUTHOR PROGRAM
There are three unique Main Street Author book options. Each has a specific goal and strategy that we have perfected over the years of working with local business owners and our clients have found to be exceptionally effective. Everything you need to get the content created and the book published is included and on takes on average 8-12 weeks from start to finish.
Business Builder Book
Unleash the power of a Main Street Author Business Builder Book and position yourself as the undisputed authority in your community. Our flagship book format is designed to be a powerful and strategic tool for establishing trust and credibility for local business owners and service professionals.
With a trim size of 5” x 8” and a content range of 12,000-15,000 words, spanning 100-120 pages, business builder book is a perfect choice for professionals in the legal, financial, real estate, health and wellness fields and more to generate new leads and referrals.
Thought Leader Book
Elevate your influence on a global scale with a Main Street Author Thought Leader Book—a must-have for visionaries looking to reach far beyond their local community. This is the ultimate platform for business owners, entrepreneurs and coaches seeking not just local, but national and even international recognition.
With a traditional trim size of 5.5” x 8.5”, featuring 15,000-20,000 words that unfold across 140-160 pages, these books leverage Amazon's extensive distribution network to magnify your message across the globe. Ideal for the thought leader wanting to establish a robust online presence, and connect with a vast audience. Your passport to global impact and industry prominence.
ASK The Expert Book
The smart choice for savvy business owners who want to build authority on a budget. These compact Q&A-focused pocket guides, dive into your prospects' burning questions, debunk myths, and navigate common mistakes and pitfalls. The conversational tone builds trust, proving your in-depth understanding of customer concerns.
With a trim size of 5” x 8” and filled with 8,000-10,000 words spanning 60-80 pages, this format is perfect for home-service professionals like electricians, plumbers, roofers, landscapers as well as real estate agents, mortgage brokers and more looking to establish expertise without breaking the bank.
Thought Leader
Business Builder
ASK The Expert
$3,000
$2,000
$1,000
WHO RELIES ON US AS THEIR BOOK PUBLISHING PARTNER?
Savvy professional service providers, including lawyers, insurance agents, tax professionals, and financial advisors
WHY?
Because these types of business owners offer complicated, in-depth solutions to a variety of issues, and they need to streamline their message into a concise, easy-to-understand format, like a short, helpful book.
Instead of getting bogged down in heavy details, these business owners need to convey authority and trust in meaningful ways. The Main Street Author publishing system does exactly this by offering just the right balance of information, guidance, and next-step directions.
Forward-thinking healthcare professionals, including dentists, physicians, chiropractors, and therapists
WHY?
Because there is nothing like combining impressive academic credentials, established experience, and the power of being a book author to create exciting new opportunities for you and your patients.
Left on their own author journey, these types of business owners can often get bogged down in the scientific minutiae that confuses readers. Main Street Authors rely on our educational marketing formula of presenting the “bigger picture” to keep their books focused on their prospects.
Innovative high-ticket or luxury product/service providers, including retailers, and real estate professionals
WHY?
Because high-end/luxury-oriented consumers expect their product and service providers to be different, unique, and known as expert authorities.
The more affluent your clientele, the more critical it is for you to correctly position yourself and your offerings and be the author of the type of book that immediately raises your status and celebrity and creates a powerful, magnetic effect that draws these affluent clients towards you.
Coaches and consultants determined to stand out, be different, and be recognized as a valued subject matter expert
WHY?
Because the business world is full of coaches and consultants who have little to show why anybody should do business with them and why their vision, methodologies and systems matter.
When we work with coaches and consultants, we spend time helping them uncover what truly makes them special and their unique gifts to be able to help others. Crafting this as the foundation of a Main Street Author Book is one of the most powerful things any coach/consultant can do.
Time-strapped corporate executives and leaders who have an important message to share with their team or the world
WHY?
Because corporate executives and leaders do not have the luxury of blindly wasting their time and energy on writing the wrong book.
These leaders and executives rely on our skills to make sure we have the ideal book plan so they can rely on our team to take their vision, thoughts, and ideas come to life with the perfect Main Street Author book.
Online business owners committed to skyrocketing the visibility of their software, services, and brands
WHY?
Because online business owners and entrepreneurs must be able to act and react at the speed of the Internet. Rather than laboring for months, or even years, to publish a book, these smart men and women appreciate what a short, helpful book can do for their brand-boosting awareness, helpful content, and promotional opportunities they can build around their books.
Here’s what people are saying about the course
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course
Marie Fisher
Developer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Gary Howard
Photographer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Show them what’s in the course
Let your visitor know how many modules there are and what each one is about.
1
Module 1: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
2
Module 2: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
3
Module 3: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
4
Module 4: Title Of Module Here
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
About The Course Teacher,
(Name Here)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the course teacher objectively using 'he' or 'she' even if you are the teacher! It’s time to show off your achievements and prove why you are the right person to be teaching this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Here’s what people are saying about the course instructor
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent teaching at university. Or perhaps you’ll tell them how much you would charge for a few hours of private coaching. The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Course Enrollments close on June 13th 2021
You missed out!
100% Satisfaction Guarantee for 30-Days
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
Don’t wait! Look at what past students have to say about this course
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course
Debra Grant
Reporter
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Linda Parker
Police Officer
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Glenda Sanders
Financial Advisor
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
regular course
One sentence summary of what they get
$
247
Advanced course
One sentence summary of what they get
$
347
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Your personal note
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!
